Victor & Rolf brand analysis Essay Example | Topics and Well Written Essays - 2500 words

master copy & Rolf brand analysis - Essay ExampleTwo Dutch Designers Viktor Horsting and Rolf Snoeren (amazingly superposable to each other in some styles) mutually started this company in 1993, after their Graduation from the same academy, Arnhem Academy of Arts and Design. They said that they got inspiration from a German TV Program and thus decided to come in the fashion world and show their creativity (Menkes 2003). During the whole journey of their Business Viktor & Rolf be in possession of made collaboration with many other brands which include Samsonite, Shu Umeura, H&M and Piper Hiedsiek and this list include many others at small scale. Viktor & Rolf had also won certain prizes for their contribution in the fashion industry. They also presented their creations in certain exhibitions, art galleries and festivals and also got appreciation. Both the Founders of Viktor and Rolf are very much famous for their incomparable and surreal style of presenting their vesture lines. T hey actually try to twirl minds eye in to veracity. About the Brand The brand Viktor & Rolf was launched in Paris in 1993 at first. At the start both the founders of Viktor & Rolf assist some other designers and tried on their own ideas in the evening spare time (Viktor & Rolf A Biography, 2012). Viktor & Rolf offered custodys and womens wear and also include Haute Couture. ... In the mid of 2000s, Viktor & Rolf entered in to the new voyage and offered a odour for women, in collaboration with LOreal, naming the Flowerbomb. Later they themselves progressed in this perfume industry. The Dutch Designers Viktor & Rolf are popular for their claims to change the imaginations in to the real world. The news has been roaming around from the start of 2013 that this year Victor & Rolf are again presenting their old Haute Couture fashion back and thus celebrating the 20 years of success in this way (Diderich 2013). Products The company under the brand nurture of Viktor & Rolf is providing ap parels, Clothing, shoes, perfumes, eye-wares and other accessories. Viktor & Rolf are working on men and women wear, ready to wear clothes, Haute Couture (special kind of fancy but hand-made clothing) and a perfume line also. Initially these clothing lines were introduced only for females only later on the lines for men were also introduced. Within all these product lines, the prominent and appealing feature is the creativity and innovativeness among the offers. Flowerbomb was the First forever perfume launched by Viktor & Rolf. This product was launched in Paris in the mid of 2000s. The ladies perfume launched by the fashion brand, Viktor and Rolf, is so much popular that everyone wants to have it in her perfume collection. They are also working on the fragrances which can be offered for males. The bottle of the perfume Flowerbomb is like hand grenade. Its unique shape and sweet fragrance also adds points to the offered product. It is also included in the list of top ranking women perfumes (Smith 2005). The perfume Flowerbomb after gaining much success, launched in US, hoping to catch the huge market as